Brian Armstrong + ENS = Mainstream Adoption

Today I want to highlight Brian Armstrong, who as the CEO of Coinbase, has been a vocal supporter of the Ethereum Name Service (ENS) and the future of decentralized finance. In recent years, ENS has emerged as a critical infrastructure for the decentralized web, enabling users to register human-readable names for Ethereum addresses, making it easier to send and receive money, amongst other uses.

Armstrong has been a supporter of ENS since its inception and has been instrumental in promoting its adoption. In a blog post in 2019, he highlighted the potential of ENS to simplify the user experience of sending and receiving cryptocurrencies. He also announced that Coinbase would be integrating with ENS, enabling users to easily send and receive funds using human-readable names.

“I believe that ENS and other identity systems like it will be a key part of building a user-friendly decentralized web that is accessible to everyone.”

@Brian Armstrong interview with Decrypt in 2020

Armstrong’s support for ENS goes beyond just his company’s integration. He has also invested in the ENS ecosystem, backing the development of new tools and services that leverage ENS.

In addition to his support for ENS, Armstrong has also been an advocate for the broader potential of decentralized finance (DeFi) and blockchain technology. He believes that decentralized systems will transform the financial industry, making it more accessible and transparent.

Armstrong’s vision for the future of the space includes the development of new DeFi protocols that can scale to support millions of users. He has also called for greater collaboration between industry players to build the infrastructure needed to support a decentralized financial system.

With Coinbase’s audience of over 102 million verified users plus Brian Armstrong’s support for the Ethereum Name Service and desire for a future of decentralized finance, he plays a critical part in driving the adoption of blockchain technology.

As the space continues to evolve, it is likely that we will see more industry players follow in his footsteps, promoting innovation and collaboration to build a more decentralized financial system. You love to see it!

Here is his most recent podcast interview where he discusses his appreciation for the ENS ecosystem.